Deanna Ooley, M.Ed., MFA, APTD

Senior Instructional Designer | Learning Experience Architect | EdTech Innovator

🔗 LinkedIn

Education & Certifications

M.Ed., Instructional Design & Technology – American College of Education (2019)

APTD (Associate Professional in Talent Development) – Association for Talent Development (2017)

MFA, Studio Art – University of North Texas

BFA, Studio Art – University of North Texas

BBA, Marketing (Research concentration) – University of North Texas

Professional Experience

HCA Healthcare | Senior Instructional Designer

2021 – Present

-Lead the design and development of competency-based education programs for nurses and providers, ensuring alignment with adult learning principles and clinical best practices.

-Partner with subject matter experts (leadership, technical, and medical) to translate complex content into engaging eLearning and mobile-first modules.

-Conduct quality assurance reviews to uphold branding, accessibility (ADA), and compliance standards.

-Manage projects through ADDIE and SAM methodologies; deliver training via HealthStream LMS with reporting and evaluation.

-Create multimedia-rich learning experiences using Articulate, Camtasia, Adobe Creative Suite, Vyond, and AI-enhanced tools.

-Provide voiceover, audio editing, and multimedia production support for interactive modules.

-Recognized for leadership in cross-departmental initiatives and engagement committees.

HCA Healthcare | Instructional Designer II

2019 – 2021

-Designed and delivered competency-based programs in collaboration with compliance and technical experts.

-Improved departmental processes by revising templates, standards, and QA practices.

-Coordinated with senior designers to analyze course evaluations and implement revisions that improved learning outcomes.

-Collaborated with business owners to balance quality, timelines, and compliance requirements.

DSI Systems | Multimedia Training Content Developer

2018 – 2019

-Created mobile learning modules and product training for AT&T’s national salesforce.

-Managed LMS implementation and SCORM-compliant course delivery.

-Produced multimedia learning content (videos, animations, job aids, micro-lessons) using tools including Premiere, Camtasia, Vyond, and Dominknow One.

-Applied Agile instructional design methodologies to accelerate course deployment.

=Developed tutorials and resources for CRM and sales enablement tools.

Thoughtful Hands | Founder & Director

2016 – 2019

-Established nonprofit arts organization, reaching 3,000+ community members through programs and events.

-Secured funding via grants, fundraising, and sponsorships; managed all operations including budgets, legal filings, and marketing.

-Built and maintained organizational website and digital presence.

-Designed and delivered volunteer training and eLearning content with Adobe Captivate.

University of North Texas | Lecturer Professor of Design

2014 – 2017

-Developed and taught undergraduate/graduate courses, pioneering the integration of the university’s fabrication lab (3D printing, laser cutting, CAD) into curriculum.

-Designed hybrid courses incorporating eLearning, video production, and interactive content.

-Conducted assessments, surveys, and data-driven evaluations to enhance student outcomes.

-Supervised assistants, coordinated guest speakers, and managed large lecture courses (100+ participants).

-Delivered public speaking engagements at museums and conferences.

Additional Academic Experience

El Centro College | Adjunct Professor (2012 – 2016)

University of North Texas | Adjunct Professor (2011 – 2014)

University of North Texas | Teaching Assistant & Fellow (2009 – 2011)

Publications & Speaking

Exploring Art Through Scent – Lecture, Dallas Museum of Art (2016)

Ooley, D. (2013). Alternative One-Sided Molds for Pewter Casting, SNAG News.

Ooley, D. & Thurman, J. (2013). Artworks as Museums: Artists as Curators, Online Journal of Art and Design.

Ooley, D. & Thurman, J. (2012). Artworks as Museums: Artists as Curators, International Conference on Communication, Media, Technology and Design.

Key Skills

Instructional Design (ADDIE, SAM, Agile ID)

eLearning Development (Articulate Storyline/Rise, Captivate, Dominknow One)

Multimedia Production (Camtasia, Premiere, Vyond, Adobe Creative Suite)

Learning Management Systems (HealthStream, SCORM/xAPI standards)

Emerging Tech (Generative AI, AR/VR, microlearning, gamification)

Project Management and Stakeholder Collaboration

Adult Learning Theory and Competency-Based Education